Take Joe and Flo wherever ewe roam.

Add a colourful finishing touch to your bag, rucksack, hat or jacket.

Product Details:

• Set of 2 metal badges
• Joe character: 3cm H x 2cm W
• Flo character: 3.2cm H x 2.2cm W

Take Herdy’s smile with ewe wherever you roam.

Add a colourful finishing touch to your bag, rucksack, hat or jacket.

Product Details:

• Set of 4 metal badges
• Herdy character: 3cm H x 1.8cm W
• Herdy head: 2cm H x 2cm W
• Heart: 1.4cm H x 1.6cm W
• Smile: 1.3cm H x 2.3cm W

A fun and colourful set of pin badges to accompany all your adventures.

Add a colourful finishing touch to your bag, rucksack, hat or jacket.

Product Details:

• Set of 2 metal badges
• Herdy: 3cm H x 1.6cm W
• Bike: 1.9cm H x 3cm W

Add a pop of colour and a dash of fun to your fridge with Herdy!

This set of 6 vibrant magnets features peeping Herdy, ready to bring a smile to your day.

These functional and durable magnets stick well to any magnetic surface.

Product Details:

• Soft silicon pvc
• Set of 6
• Size: 3.6cm H x 3.6cm

The ultimate in SSS (smiley snack storage!), Herdy snack boxes are guaranteed to bring a grin to mealtimes.

This handy set of 3 boxes are perfect for school lunches, picnics, and a fun day out.

Product Details:

• Food safe polypropylene
• Tested to European standards
• BPA free
• Dishwasher Safe
• 100% recyclable
• Sizes: small 8.5×8.5×4.5cm, medium 10×10×5cm, large 12×12×5.5cm.

Join Herdy on a fun day out in this entertaining activity book packed full of colourful stickers. 

In Out and About with Herdy, explore Herdy’s perfect day out.

Meet Herdy’s friends at the farm, play at the lake, spot wildlife in the forest and dance at a party! Using the simple stickers bring the busy scenes to life, completing and colouring activities as you go.
Inside you’ll find: 

• Over 50 big stickers for little hands to grab and stick. Playing with stickers develops fine motor skills and hand-eye coordination. 

• Activities to keep little ones busy and entertained.  

Fall in love with Herdy as little ones enjoy hours of sticker‑based fun. This engaging activity book is designed to keep toddlers entertained while encouraging imagination and curiosity. 

Product Details

• Stick and colour activity book
• Over 50 big stickers
• From 2 years old
• Published September 2026

Herdy's lightweight compact umbrella is perfect size for travel or everyday use. The dark grey design is dotted with colourful Herdy characters so no matter what the weather throws at you, you'll have lots of friends to cheer you on your way.

Product Details:

• Automatic open and close mechanism
• Woven hanging strap
• Lightweight, black painted metal frame
• Size folded 27cm
• Canopy diameter approx 95cm

Take the Lakes wherever ewe go with Herdy's new special edition canvas Tote Bag!

The tote bag features a design by competition winner Lindsey Cooper. Her entry was selected as the winner of our 'Design a Herdy Bag' competition and is inspired by the Lake District landscape.

£1.50 from the sale of every bag sold will be donated to Blackwell Sailing Trust. A charity on the shores of Lake Windermere chosen by Lindsey, which enables people with disabilities to experience the freedom of sailing on the Lake.

Product details:

• Special Edition Tote Bag
• 36cm H x 34cm W
• 100% Cotton

Meet our designer, Lindsey Cooper - From competition winner to product designer.

Meet Lindsey and find out how her winning illustration became a special edition tote bag supporting a brilliant local charity. READ MORE