Say hello to the baa-rilliant new addition to our Hug Rug collection!

This colourful design brings instant joy to your doorstep. It’s not just cute, it’s clever too. Super-absorbent and machine washable, it works hard to trap muddy footprints and everyday mess.

Perfect for busy homes, it keeps things looking fresh while welcoming guests with a smile.

Product Details:

• Made in the UK
• Super soft, recycled cotton pile
• Absorbs up to 3x its own weight in water
• Machine washable at 30°C
• Non-slip
• 5 Year manufacturer’s guarantee
• Size - 65cm x 85cm
• Traps up to 95% of dirt, dust and mud
• Eco-Genics backing made with renewable rubber/recycled plastic bottles
  

Add a little humour to your hallway with Herdy’s playful “Wipe Your Hooves” Hug Rug!

This fun design is guaranteed to raise a smile before anyone steps inside. It’s the perfect reminder for guests to give their shoes a quick dust off! Made from super-absorbent fibres, it’s baa-rilliant at catching mud and moisture, helping protect your floors from daily messes.

Product Details:

• Made in the UK
• Super soft, recycled cotton pile
• Absorbs up to 3x its own weight in water
• Machine washable at 30°C
• Non-slip
• 5 Year manufacturer’s guarantee
• Size - 65cm x 85cm
• Traps up to 95% of dirt, dust and mud
• Eco-Genics backing made with renewable rubber/recycled plastic bottles
  

Bursting with bold, multicoloured stripes and topped off with Herdy’s iconic cheeky smile, it’s happiness you can wear.

Slip it on as a neck warmer, headband, face cover, or hat… whatever the weather throws at you, this little tube of joy has your back (and your head, and your neck!). Perfect for big walks, windy days, and moments when you want to wear Herdy’s grin right over your own.

Can be worn in a multitude of ways

• Neck scarf
• Sweat band
• Beanie
• Sun hat

Product Details

• One Size
• 95% Polyester, 5% Spandex
• Wash at 30

Inspired by the Lake District’s historic graphite mines. In bold black and soft greys, the Line design shows Herdy roaming across the Cumbrian fells, bringing a touch of style to your everyday adventures.

For hikes, bikes, and blustery days out, this endlessly adaptable snood keeps you comfy and covered. All the practicality you need, wrapped up in a design that’s as timeless as the landscape itself.

Can be worn in a multitude of ways

• Neck scarf
• Sweat band
• Beanie
• Sun hat

Product Details

• One Size
• 95% Polyester, 5% Spandex
• Wash at 30

A burst of colour inspired by the mountains, lakes, and magical moments of the Lake District. With Herdy pondering by the water’s edge, it’s a design that invites you to wonder and roam free.

Wear it as a snood, headband, hat, or anything in between. Whether you're climbing fells or strolling the lakeside, this cheerful, practical ewe tube keeps you cosy, colourful, and fully prepared for outdoor fun.

Can be worn in a multitude of ways

• Neck scarf
• Sweat band
• Beanie
• Sun hat

Product Details

• One Size
• 95% Polyester, 5% Spandex
• Wash at 30

Take your very own flock for a hike in the hills with this fun and lovable ewe tube. Grey, just like the Herdwick, with splashes of colour and hundreds of cute Herdy faces - what's not to love!

Made from soft, comfy fabric, it's sure to keep ewe toasty as you trek in the great outdoors. Whether you’re hiking, biking, strolling, or just popping to the shops, this super-versatile snood keeps you comfy and cosy.

Can be worn in a multitude of ways

• Neck scarf
• Sweat band
• Beanie
• Sun hat

Product Details

• One Size
• 95% Polyester, 5% Spandex
• Wash at 30

Practical, versatile, and effortlessly cool, this multi-way snood is perfect for braving breezy ridges, morning dog walks, or simply adding a little lakeland charm to your outfit.

Bursting with bright colours, this versatile Ewe Tube features Herdy roaming free, standing proud atop the Lake District mountains. Perfect for outdoor enthusiasts, while bringing bags of colour to your everyday.

Can be worn in a multitude of ways

• Neck scarf
• Sweat band
• Beanie
• Sun hat

Product Details

• One Size
• 95% Polyester, 5% Spandex
• Wash at 30

This soft and snuggly neck warmer has Herdy's classic Marra design. Marra means 'friend' in Cumbrian dialect so no matter where you roam you'll never be without your buddies.

Wear it your way, as a neck warmer, headband, face cover, or hat. The Marra Ewe Tube is lightweight, practical, and ready for whatever the outdoors throws at you.

Can be worn in a multitude of ways

• Neck scarf
• Sweat band
• Beanie
• Sun hat

Product Details

• One Size
• 95% Polyester, 5% Spandex
• Wash at 30