Stand out from the flock with this adorable Fair Isle bobble hat! Featuring a flock of Herdy characters, this fun design will add a pop of personality to your winter wardrobe and will keep you warm on even the chilliest days.

Made from cosy Merino wool and lined with a super-soft recycled polyester ear band, it’s as comfortable as it is cute. Topped off with a fun bobble, you’ll be ready to take on the cold with a smile. 

Product Details:

• Outer material 72% Merino Wool, 28% Acrylic
• Lining material 100% recycled polyester
• One Size
• Machine washable at 30ºc
•  Made in Sri Lanka

Forget Bill & Ben - perk up your plants with a bit of Herdy colour!

Perfect for herbs, bulbs, silk or real flowers. Stoneware planter, glazed on the inside with a hole for drainage.

Available in 2 colours fully glazed.

Product Details:

• Hand cast, hand decorated stoneware
• Supplied Boxed
• Hand wash only
• Size: W: 11cm x L: 21cm x H: 16cm
• Made in Sri Lanka

Forget Bill & Ben - perk up your plants with a bit of Herdy colour!

Perfect for herbs, bulbs, silk or real flowers. Stoneware planter, glazed on the inside with a hole for drainage.

Available in 2 colours fully glazed.

Product Details:

• Hand cast, hand decorated stoneware
• Supplied Boxed
• Hand wash only
• Size: W: 11cm x L: 21cm x H: 16cm
• Made in Sri Lanka

Bring some fun to family meal times with Herdy’s new Marra II tablemat set. ‘Marra’ means friend in Cumbrian dialect, which means you’ll always have lots of buddies to share mealtimes with. The matt lacquer finish makes the mats easy to wipe clean and the cork back will protect your furniture from scratches and scrapes.

Marra tablemat set comes in a presentation box, making it a perfect gift.

Matching coasters and glassware available.

Product Details:

• Set of 4 in a handy storage box
• Matt lacquered surface finish
• Slip resistant natural cork backing
• Size: 25cm diameter
• Wipe clean with damp cloth, do not bleach
• Store out of direct sunlight
• Heat resistant to 110 degrees
• Matching Coasters available

Add a touch of sophistication to your dining table with Herdy’s Line tablemats. Historic graphite mining in the Lake District is the inspiration behind this striking black and white design, featuring Herdy amidst the undulating landscape of the Cumbrian Fells. The matt lacquer finish makes them easy to wipe clean and the cork back will protect your furniture from scratches and scrapes.
Line tablemat set comes in a presentation box, making it a perfect gift.

Matching coasters, tumbler glasses, mugs and kitchen textiles available.

Product Details:

• Set of 4 in a handy storage box
• Matt lacquered surface finish
• Slip resistant natural cork backing
• Size: 25cm diameter
• Wipe clean with damp cloth, do not bleach
• Store out of direct sunlight
• Heat resistant to 110 degrees
• Matching Coasters available

Elevate your culinary creations with Herdy – the ultimate kitchen companion! Herdy’s Line apron comes with two handy pockets perfect for stashing your secret recipes. It’s generously sized with an easy adjust, 'one size fits all', cord for a perfect fit.

Product Details:

• 100% cotton
• Hanger loop
• 2 pockets
• Adjustable cord
• Machine washable at 40 degrees
• Do not bleach
• Made in Europe

Dry the dishes in style with Herdy’s Line design tea towel.

With Herdy by your side, every kitchen chore becomes a chance to smile!

Product Details:

• 100% cotton
• Handy hanger loop
• Size approx: 70cm x 46cm (27" x 18”)
• Machine washable at 40 degrees
• Do not bleach
• Made in Europe

Raise a toast with the Line Picnic Tumbler Set. Each tumbler in this set of four features Herdy’s iconic ‘Line’ design, with Herdy roaming free in the Lake District landscape. Lightweight yet sturdy, they’re perfect for sipping your favourite drinks at outdoor gatherings or casual evenings in the garden. Cheers to that!

Product Details:

• Set of 4
• Food Safe
• Dishwasher Safe (delicate setting)
  
• Tumbler dimensions: 13cm H
• Matching Plate and Bowl set available
• Made from recycled plastic bottles (in a closed loop manufacturing facility)

Elevate your outdoor dining with the Line Picnic Bowl Set, where playful meets practical. Featuring Herdy in the b-ewe-tiful Lake District landscape, these black-and-white bowls bring a touch of sophistication to any setting—indoors or out. Perfectly sized for salads, sides, or sweet treats, each set of four is durable enough for picnics and stylish enough for your dining table.

Product Details:

• Set of 4
• Food Safe
• Dishwasher Safe (delicate setting)
  
• Bowl dimensions: 6.5cm H
• Matching Plate and Tumbler set available
• Made from recycled plastic bottles (in a closed loop manufacturing facility)

Add a touch of contemporary charm to your outdoor dining with the Line Picnic Plate Set. Showcasing Herdy amidst the iconic Lake District landscape, these black-and-white plates blend elegance with practicality. Lightweight and durable, they’re perfect for everything from sandwiches in the sunshine to summer BBQs. Whether you’re dining al fresco or hosting at home, these plates bring a playful touch to every meal.

Product Details:

• Set of 4
• Food Safe
• Dishwasher Safe (delicate setting)
  
• Plate dimensions: 22.5cm diameter
• Matching Bowl and Tumbler set available
• Not suitable for use with metal utensils
• Made from recycled plastic bottles (in a closed loop manufacturing facility)

This cute mug's called "Yan", meaning "one", after the traditional Yan Tyan Tethera counting rhyme used by shepherds.

With Herdy's cute face on one side and even cuter bum on the other he's sure to raise a smile or two or three or four!

Product Details:

• Approx. capacity 360ml
• Available in 6 great colours
• Fine bone china
• Handmade in England’s Staffordshire Potteries
• Perfect Lake District gift
• Hand wash recommended

This cute mug's called "Yan", meaning "one", after the traditional Yan Tyan Tethera counting rhyme used by shepherds.

With Herdy's cute face on one side and even cuter bum on the other he's sure to raise a smile or two or three or four!

Product Details:

• Approx. capacity 360ml
• Available in 6 great colours
• Fine bone china
• Handmade in England’s Staffordshire Potteries
• Perfect Lake District gift
• Hand wash recommended

This cute mug's called "Yan", meaning "one", after the traditional Yan Tyan Tethera counting rhyme used by shepherds.

With Herdy's cute face on one side and even cuter bum on the other he's sure to raise a smile or two or three or four!

Product Details:

• Approx. capacity 360ml
• Available in 6 great colours
• Fine bone china
• Handmade in England’s Staffordshire Potteries
• Perfect Lake District gift
• Hand wash recommended

This cute mug's called "Yan", meaning "one", after the traditional Yan Tyan Tethera counting rhyme used by shepherds.

With Herdy's cute face on one side and even cuter bum on the other he's sure to raise a smile or two or three or four!

Product Details:

• Approx. capacity 360ml
• Available in 6 great colours
• Fine bone china
• Handmade in England’s Staffordshire Potteries
• Perfect Lake District gift
• Hand wash recommended

This cute mug's called "Yan", meaning "one", after the traditional Yan Tyan Tethera counting rhyme used by shepherds.

With Herdy's cute face on one side and even cuter bum on the other he's sure to raise a smile or two or three or four!

Product Details:

• Approx. capacity 360ml
• Available in 6 great colours
• Fine bone china
• Handmade in England’s Staffordshire Potteries
• Perfect Lake District gift
• Hand wash recommended

This cute mug's called "Yan", meaning "one", after the traditional Yan Tyan Tethera counting rhyme used by shepherds.

With Herdy's cute face on one side and even cuter bum on the other he's sure to raise a smile or two or three or four!

Product Details:

• Approx. capacity 360ml
• Available in 6 great colours
• Fine bone china
• Handmade in England’s Staffordshire Potteries
• Perfect Lake District gift
• Hand wash recommended

A Year with Herdy & Sheppy!

Full of colour and cheeky charm, Herdy’s 2026 Calendar is the perfect way to stay organised while brightening your home all year long.

Never miss a date again! Herdy’s already marked those all-important days, from Christmas and Easter to National Biscuit Day… and, of course, Herdy’s Birthday!

Bring a smile to your flock every month of the year.

Product Details:

• Calendar View: Month to Month
• Week Starts: Monday
• Open Height: 600mm
• Open Width: 300mm
• Recyclable

Celebrate all things Scottish with this charming McHerdy mug!

Crafted from fine bone china and made in England, this delightful mug is the perfect companion for your favourite brew. Adorned in full Highland attire, McHerdy’s ready to serve up your tea, coffee, or even a wee dram with a hearty dose of Scottish cheer. Slàinte Mhath!

Product Details:

• Special Edition
• Approx. capacity 360ml
• Fine bone china
• Handmade in England’s Staffordshire Potteries
• Hand wash recommended

This bonnie wee coaster is the perfect match for your McHerdy mug.

Crafted from soft, durable silicone PVC, it’s sturdy, lightweight, and easy to clean—just the right companion for any Highland-inspired brew!

Product Details:

• Special Edition
• PVC 100% recyclable
• Approx 100 x 100 x 3mm
• Washable by hand
• Remove stains with Bar Keeper’s Friend
• Do not use on lacquered surfaces

Add a touch of Scottish flair to your kitchen with this playful tea towel. Featuring McHerdy, in full Highland dress, this charming design brings a bit of Burns Night magic to your home. Whether you're hosting a celebration or just want to brighten up your daily chores, McHerdy will add a cheerful, Scottish theme to your kitchen routine.

Product Details:

• Special Edition
• Size approx: 70cm x 48cm
• Machine washable at 30 degrees
• 100% cotton
• Made in England

Whether you're jotting down a wee shopping list or your daily 'to dos', a McHerdy notebook is a cute and playful place for all your scribbles.

Fancy yourself as a budding Burns - they’re great for the occasional poem too!

Product Details:

• Special Edition
• 3 x A6 notebooks each containing 64 lined pages
• Printed on FSC accredited paper stocks
• Water-based ink
• Made in Cumbria, England

Take McHerdy along on yer travels, wherever ye may roam!

This bonnie keyring, crafted from soft silicone PVC, is full of character, making it the perfect wee companion for your keys or bag. Whether ye fancy it as a keyring or a charming wee accessory for yer bag, McHerdy’s here to bring a bit of Scottish flair to brighten yer day!

Product Details:

• Special Edition
• Made from soft Silicone / PVC
• 6.7cm H x 4.7cm W

Add a wee dash o' Scottish charm to your travels with the McHerdy Pin Badge!

Perfect for customising your bag, rucksack, hat, or jacket, this playful badge brings a smile and a bit o' Highland spirit wherever ye may wander.

Product Details:

• Special Edition
• Metal Badge
• 3.5cm H x 2.1cm W

Celebrate all things Cymru with this adorable Herdy Welsh mug!

Crafted from fine bone china, it’s the perfect companion for your daily brew. Featuring Herdy, resplendent in Welsh Dragon costume, this charming mug will bring a touch of joy to your morning routine. Whether you’re sipping your favourite drink or enjoying a moment of Welsh cheer, this mug is sure to put a smile on your face. Iechyd da – here’s to good health and great times!

Product Details:

• Special Edition
• Approx. capacity 360ml
• Fine bone china
• Handmade in England’s Staffordshire Potteries
• Hand wash recommended

This lush coaster is the perfect companion for your Welsh Herdy mug. Made from soft, durable silicone PVC, it’s sturdy, lightweight, and easy to clean—ideal for enjoying a proper cuppa. Bendigedig!

Product Details:

• Special Edition
• PVC 100% recyclable
• Approx 100 x 100 x 3mm
• Washable by hand
• Remove stains with Bar Keeper’s Friend
• Do not use on lacquered surfaces

Add a touch of Welsh charm to your kitchen with this playful tea towel. Featuring Herdy dressed as an adorable Welsh dragon, this cute design is sure to make ewe smile. With Herdy posing proudly outside Cardiff Castle, it’s perfect for celebrating your love of all things Cymru.

Product Details:

• Special Edition
• Size approx: 70cm x 48cm
• Machine washable at 30 degrees
• 100% cotton
• Hanger label
• Made in England

Whether you're jotting down your shopping list or daily 'to dos,' a Herdy Cymru notebook is a cute and playful place for all your scribbles.

Product Details:

• Special Edition
• 3 x A6 notebooks each containing 64 lined pages
• Printed on FSC accredited paper stocks
• Water-based ink
• Made in Cumbria, England

Add a lush Welsh Herdy pin badge to your bag, rucksack, hat, or jacket, to accompany you on your travels. This playful badge will bring a touch of Welsh charm wherever ewe may wander!

Product Details:

• Special Edition
• Made from soft Silicone / PVC
• Approx 3.3cm H x 3.2cm W

Unleash the fun with this cute and cheeky pin badge set.

Paw-fect for anyone who loves a bit of canine comedy.

Product Details:

• Set of 4 metal badges
• Sheppy: 3cm H x 1.5cm W
• Sitting Sheppy: 2.7cm H x 2.5cm W
• Woof: 1.2cm H x 2.5cm W
• Poop: 1.3cm H x 1.5cm W

These adorably Sheppy bookmarks are the paw-fect reading companion for canine lovers.

Just be sure Sheppy doesn’t eat your homework!

Product Details:

• Set of 5 soft silicon pvc characters
• Metal paper clips
• Approx size including clip: 6cm H x 2.5cm W

Sheppy’s on snack patrol!

Stick this cute magnet on your fridge and let Sheppy keep your treats safe with a wag and a smile!

This fun and functional magnet sticks well to any magnetic surface.

Product Details:

• Soft silicon pvc character
• Size: 5cm H x 5.5cm W

This cute Sheppy keyring is big on personality, soft and lightweight and you get two uses for the price of one!

Use as a keyring or attach to your bag to create a fun and lovable accessory.

Product Details:

• Made from soft Silicone / PVC
• Dimensions approx 6.5 x 3.5cm

Meet Little Herdy - a mischievous young herdwick lamb desperate to explore and seek out new places to play.

Follow his adventure as he meets stern Old Mr Boulder, and discovers a host of new friends.

Storybook written by L.L Webster, illustrated by Stephen Linnell and published by The Herdy Company.

Product Details:

• Paperback with 32 pages
• Suitable for 4-7 year age group
• Printed in the Lake District

Surround your little lamb with softness. Herdy’s Baby Bathrobe is made from 100% organic, fine cotton towelling. It’s gentle on delicate skin, super comfy and irresistibly cute.
Featuring a generous hood with playful sheepy ears and Herdy embroidered on the chest, this cuddly robe turns bathtime into a bundle of fun. Whether it’s for post-bath snuggles or everyday cuddles, Herdy’s bathrobe is perfect for keeping your baby warm and cosy.

Product Features:

• Micro Cotton
• Size 12-24 months (generous sizing - model featured 2.5 years old)
• Back Length 55cm
• Arm Length 28cm
• Machine wash at 40 degrees
• Keep away from fire
• Made in Turkey

Perfect for tiny explorer’s mini adventures, this hoodie is the cute must-have for your little one's outdoor escapades. With easy-to-use poppers and a snuggly hood, the cotton lining adds an extra layer for warmth on chilly days.

Product Features:

• Ewe-nisex
• 100% GOTS certified organic cotton
• Machine wash at 40 degrees

Fun and lovable ankle socks with a multitude of cute little Herdy characters.

What’s not to love!

Product Details:

• Unisex Range
• Fits: Kids Shoe Size: 9-12
• Contains: 76% Cotton, 21% Polyamide, 3% Elastine
• Weight: 35g

Make your festive season extra special with a Herdy Christmas Stocking. With Santa Herdy and Sheppy on one side and Herdy Elf and Sheppy on the reverse, this cute and colourful stocking will look fab-ewe-lous hanging over the fireplace or at the foot of a bed. Fill with festive surprises and use year after year as part of your Christmas traditions. Just make sure you’re fast asleep before the big man arrives!

Product Details:

• Limited edition of only 1500
• Reversible design
• 100% cotton outer. 100% polyester wadding
• Made in Europe
• Size 28cm W x 45.5cm H
•  Re-ewe-sable

Treat friends and family to Herdy’s new all-butter shortbread made by the gurus of shortbread making – Dean’s of Huntly.

Our Scottish friends have worked their magic to recreate Herdy in delicious all-butter shortbread. The irresistibly crumbly shortbread ovals are stamped with a cute Herdy and packed in an adorable, reusable collector’s tin.

Are you skilled enough to nibble around Herdy’s outline to #ReleaseTheSheep!

Product Details:

• Collector's Tin
• Dimensions: 13cm x 9cm x 6cm
• Ideal Gift

Small Tin - 120g (4.2 Oz)

Ingredients: Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamine, Salted Butter (31%), Butter (Milk), Salt), Sugar, Maize Starch, Salt. Made using EU & Non-EU Wheat Flour & Butter.

Treat friends and family to Herdy’s new all-butter shortbread made by the gurus of shortbread making – Dean’s of Huntly.

Our Scottish friends have worked their magic to recreate Herdy in delicious all-butter shortbread. The irresistibly crumbly shortbread ovals are stamped with a cute Herdy and packed in an adorable, reusable collector’s tin.

Are you skilled enough to nibble around Herdy’s outline to #ReleaseTheSheep!

Product Details:

• Collector's Tin
• Dimensions: 13cm x 9cm x 6cm
• Ideal Gift

Small Tin - 120g (4.2 Oz)

Ingredients: Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamine, Salted Butter (31%), Butter (Milk), Salt), Sugar, Maize Starch, Salt. Made using EU & Non-EU Wheat Flour & Butter.

There's no need to hide your smile with Herdy's fun and lovable face mask.

The contoured design ensures a perfect fit and, made from three layers of soft, organic cotton jersey, it's super comfy too.

This item is non-returnable for hygiene reasons.

Product Details:

• Embroidered design
• 100% organic cotton jersey
• Washable at 40°C

Whether it’s Dad’s birthday, a little “thank ewe”, or making him smile on Father’s Day, this Herdy card is a simple way to let him know how much he means to ewe. Thoughtful, cheerful and designed to raise a smile, it’s perfect for celebrating dads all year round.

Product Details:

• Square Card
• Uses FSC accredited paper
• Size approx: 14.5cm x 14.5cm (6" x 6")
• Designed and made in the UK