The Herdy Fund

Since 2007, we’ve been committed to supporting upland fell farming, the rural communities of Cumbria, and the iconic Herdwick sheep. A portion of our profits has been donated to these causes, and today, we’re proud to say that the Herdy Fund is an official charitable fund of the Cumbria Community Foundation. Beyond financial support, the Herdy Fund brings people together to create innovative and creative solutions to some of the problems and challenges facing upland fell farmers and rural communities.

With over £200k donated to date Herdy has played a significant role in raising awareness for Cumbria’s rural communities, the Herdwick sheep, and the heritage of upland fell farming - not just locally, but on a national and international stage.

The Lake District is the birthplace of Herdy, inspired by a chance encounter with one of the region’s iconic, smiling Herdwick sheep. From day one we felt giving back to the place that inspired us was the right thing to do. It’s our way of saying thank you to the place and people who make this part of the world so special.

Our mission is simple; to spread smiles and happiness and there’s no better way of doing that than giving back to our local community.

On their return, while out walking in the beautiful Langdale Valley, fate stepped in. They came across a native Herdwick sheep with the biggest smile you’ve ever seen. It was love at first grin. That smile inspired Spencer to snap a photo, and from that photo, the now-iconic Herdy logo was born - smiley, cheeky, and bursting with character, just like the sheep itself.

In 2007, with just three products, Spencer and Diane launched Herdy at the Westmorland Show. The show organizers located their stand right next to the Herdwick sheep pens... but thanks to a foot and mouth outbreak, the pens were empty, and the sheep show they sponsored turned into a duck show. Not quite the start they’d imagined!

But just like the tough, tenacious Herdwick, Spencer and Diane kept pushing. Their passion and persistence paid off, sparking a wave of love and support that took Herdy from a cheeky idea to a Lakes icon.

And that’s how a chance encounter with a smiling Herdwick sheep turned into a brand bursting with fun, character, and international appeal.

The Herdy Fund Timeline

2008

Training of two dry stone wallers.

2009

Herdy donates Herdwick yarn for a national arts project by Trevor Pitt, to create a series of ‘knitted’ benches on which experienced knitters sat to teach non-knitters how to knit.

2010

Staged a ‘Knitalong’ community event in Grasmere to encourage people to try their hand at knitting and experience fun events such as mini dry stone walling and spinning and rope making with Herdwick wool.

2011

Donated £1500 to purchase an electronic ear tag scanner & software for the Herdwick Breeders Association.


Herdy fund awarded £1000 to the Buttermere Show for 60 new livestock hurdles, used to show prize Herdwick sheep. The hurdles, used at both the Loweswater and Buttermere show replaced ones destroyed by the floods in November 2009. 


Hosted a coffee morning in our Grasmere shop and raised £332 for Macmillan Cancer Support.


Organised and sponsored educational visit by American high school students to experience life on a Herdwick Farm.

Re-accredited Small Company of the Year BITC.

2012

Herdy sponsored ex-serviceman,
Steve Herd in a 1000km, 24 hour bike ride around the UK in aid of Veterans in Action. When we saw his registration number we couldn’t resist, it was H3RDY! 


Donated £400 worth of Herdy products to raise funds to build a practice room for Burneside Village brass band.

2013

Supported Sir Rannulph Feinnes ‘Coldest Journey’ expedition team with ‘comforts from home’, herdy mugs, tea and gingerbread. We commemorated this by producing a short animated film ‘Herdy heads south to the Antarctic’.

Donated £400 worth of Herdy products to raise funds to build a practice room for Burneside Village brass band.

Supported the Tour of Britain cycle race, with a golden Herdy trophy for the winner of the Cumbria stage. 

Sponsored and hosted ‘Herdwick at its Best’ event to generate awareness of upland fell farming and the Herdwick sheep.

2014

Became annual sponsor the ‘Herdwick Champion’ prize at the Patterdale show.

Donated £400 worth of Herdy products to raise funds to build a practice room for Burneside Village brass band. 

Designed & gifted the Herdwick Brand for Herdwick Farmers to support Herdwick PDO meat & wool. The brand was presented to HRH The Prince of Wales as part of a collaborative project working with the Prince’s Countryside Fund and Taste Cumbria. 

Donated £500 towards a show marquee for traditional farming shows and shepherd’s meets throughout the Lake District.

Designed & Produced New Year cards to celebrate Year of the Sheep, for Ito-Ya, one of our retailers in Japan. All profits, almost £1000, were donated to the Tsunami relief fund. 

Macmillan coffee morning at Grasmere raised £350.

2015

Three month long project working with design students from Blackburn College. 

2016

Herdy provides funding for the Herdwick Genebank Project with HSBA and Newton Rigg college to ensure the future of Herdwicks in the Lake District. 

2016 Donated £500 worth of mugs to Burneside Brass band – fundraiser event.


2016 Herdy sponsors Go Herdwick Community Arts Trail. The art trail, exhibition and subsequent auction of the life size Herdwick sculptures raised £250,000 for the Calvert Trust. 

2016 Herdy becomes lead Commercial Partner for the LDNPA World Heritage bid.

2017

To mark 10 years in business we created the #GreatBritishLakeDistrict campaign celebrating everything Herdy loved about the Lake District. The campaign featured, fellow businesses, LDNPA, Great North Swim, Wordsworth’s Dove Cottage and Coniston Mountain Rescue. 


To celebrate Herdy’s 10th birthday we hosted a free party on village green in Grasmere. Hundreds of people joined in the fun and we raised over £500 for Macmillan Cancer charity.


Donated £500 to Coniston Mountain Rescue along with a snazzy collection of Herdy mugs, ensuring tea time for the volunteers is always accompanied with a smile.

2018

Herdy Fund becomes a charitable fund managed by the Cumbria Community Foundation

‘Hunt the Herdy’ for “Random Acts of Kindness Day”. Members of the public who found a hidden Herdy were encouraged to then carry out their own Random Act of Kindness.


Storm Emma ‘The Beast From the East’ struck Cumbria and caused widespread destruction across the north of Cumbria and significant loss of livestock. Herdy donated £11,500 to set up an emergency fund to help the farmers in need of assistance.


Herdy sponsored Youth Wrestling World Cup. The “European Espoirs Championships” in Penrith, Cumbria.


Donated 40 ‘Little Herdy’ soft toys to the 5th Windermere Brownies for their @LakesHerdyTrails fundraiser.

2019

‘Hunt The Herdy’ event for Random Acts of Kindness Day - 30 ‘Little Herdy’ soft toys dressed as “Super Herdys” were hidden all over Cumbria for the public to find and take home. 


Donated £1000 to Borrowdale Institute to help with furnishing the refurbished village hall.

2020

Worked with students on the Cumbria Award for Enterprise programme and donated over £2,000 RRP of Herdy products to Beacon Hill School, Aspatria (to be sold by pupils to raise funds for school).

Headed a community campaign to promote other local businesses opening up after lockdown via our Twitter and Facebook channels.

Launched the ‘Herdy Heroes’ fundraiser tea towel, in honour of local heroes, key workers, and healthcare professionals who helped during the pandemic. 

Created an online guide to safely visiting the lake district, directed towards new visitors to the area.

Donated £1,000 to Anti Racist Cumbria to sponsor Race in Education, Cumbria Conference.

Donated Herdy mugs to old people’s homes in Kendal for Christmas gifts, in collaboration with Home Instead Senior Care South Lakes – ‘Be A Santa To A Senior’ campaign.

2021

Donated £3,000 to the Community Maker Space project Settlebeck Parents, Teachers and Friends Association (PTFA). 


Donated £30,000 raised with the Herdy Heroes campaign equally between Cumbria Community Foundation, NHS Charities Together, Lake District Search & Mountain Rescue, Great North Air Ambulance.


Partnered with LDNPA to promote #LakeDistrictKind encouraging kind and considerate behaviour when visiting the Lake District.

Donated 400 Herdy mugs to Carbon Calling annual conference to engage livestock farmers with profitable, sustainable and positive mindset farming practices. 

Donated £1000 to sponsor Anti-Racist Cumbria conference.

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2022

For ‘Random Acts of Kindness Day’ Herdy donates £3000 of Herdy mugs to the  ‘Hug in a Mug’ campaign run by Gateway Church, Kendal for the lonely & vulnerable.

Donated £500 of Herdy baby clothes to Bakewell House mother and baby unit, Whitehaven. https://cumbriacrack.com/2022/02/17/hugs-in-mug-for-kendal-townsfolk-to-combat-loneliness/


Raised £2375 for St John’s Hospice, Lancaster.


Donated £1,088 to Centre for Leadership Performance - Bright Stars project working with Burneside primary school.


Donated £6500 towards the making of international award winning animated film for Anti Racist Cumbria, ‘The Fell We Climb’.

Donated £9000 over three years to Newton Rigg Ltd, a charitable educational company whose object is to ‘advance the education of the public in rural and land-based subjects.

Donated £220 to sponsor Grasmere Brass Band. 

£1000 donation for ‘Waste into Wellbeing’ kitchen fit out in Kendal.

2023


Sponsored St John’s Hospice 2023 Colour Dash £1,250. The team and subsequent Little Herdy auction raised an additional £1198.

Donated £400 worth of gifts to the Rotary Club to gift to their volunteers.

Sponsored Grasmere Brass Summer School with 35 customised Sigg water bottles £421.88

Donated £250 to 3 Dads Walking campaign in support of Papyrus – a charity working towards prevention of suicide.

Supplied subsidised Herdysleep mattresses to the Mardale Community pub in Brampton – £4000.

Sponsor for Kendal Pride.

Launched Special Edition Herdy Mountain Rescue Ewe Tube fundraiser initiative with £1.50 from each sale going to the Mountain Rescue parent charity. 

Donated £15,000 to Cumbria Community Foundation

Launched NHS special fundraiser products to celebrate 75 of the National Health Service. 

2024

Designed and installed two unique Herdy murals in the children’s urgent care unit, Westmorland General hospital to celebrate Random Acts of Kindness Day.

Over £40k Money raised for the British Heart Foundation with Herdysleep.

2024 Kendal Pride sponsor.


£200 donated to The Smallest Flock Sheep Sanctuary to help repair storm damage.

2025

Herdy sponsors Cumberland & Westmorland Wresting Association.

2025 Herdy sponsors Kendal Colour Dash.

Sponsor for Anti-Racist Cumbria summer summit.

£3000 donation to Brighter Futures.

£2000 to Young Farmers Northern Area Field Day Attendance.

£5000 donation to Adlington Fund to refurbish and regenerate derelict farm to make it available to a young farmer.

£6477 Donated to Morecambe Bay Hospitals Trust - Herdy Fundraiser to celebrate NHS 75th birthday.


£2541 Raised through sale of special edition Mountain Rescue ’Ewe Tube’ donated to Mountain Rescue Association.

Herdy designed, donated and installed decorative mural to waiting area and children’s urgent treatment room at Penrith UTC.

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