Since 2007, we’ve been committed to supporting upland fell farming, the rural communities of Cumbria, and the iconic Herdwick sheep. A portion of our profits has been donated to these causes, and today, we’re proud to say that the Herdy Fund is an official charitable fund of the Cumbria Community Foundation. Beyond financial support, the Herdy Fund brings people together to create innovative and creative solutions to some of the problems and challenges facing upland fell farmers and rural communities.
With over £200k donated to date Herdy has played a significant role in raising awareness for Cumbria’s rural communities, the Herdwick sheep, and the heritage of upland fell farming - not just locally, but on a national and international stage.
The Lake District is the birthplace of Herdy, inspired by a chance encounter with one of the region’s iconic, smiling Herdwick sheep. From day one we felt giving back to the place that inspired us was the right thing to do. It’s our way of saying thank you to the place and people who make this part of the world so special.
Our mission is simple; to spread smiles and happiness and there’s no better way of doing that than giving back to our local community.
On their return, while out walking in the beautiful Langdale Valley, fate stepped in. They came across a native Herdwick sheep with the biggest smile you’ve ever seen. It was love at first grin. That smile inspired Spencer to snap a photo, and from that photo, the now-iconic Herdy logo was born - smiley, cheeky, and bursting with character, just like the sheep itself.
In 2007, with just three products, Spencer and Diane launched Herdy at the Westmorland Show. The show organizers located their stand right next to the Herdwick sheep pens... but thanks to a foot and mouth outbreak, the pens were empty, and the sheep show they sponsored turned into a duck show. Not quite the start they’d imagined!
But just like the tough, tenacious Herdwick, Spencer and Diane kept pushing. Their passion and persistence paid off, sparking a wave of love and support that took Herdy from a cheeky idea to a Lakes icon.
And that’s how a chance encounter with a smiling Herdwick sheep turned into a brand bursting with fun, character, and international appeal.