Emma is the glue that holds the Herdy retail flock together. With a passion for figures and a baa-rilliant eye for a sales opportunity, she tackles every challenge without missing a bleat. Whether she’s herding stock or motivating the team, Emma draws on a wealth of retail know-how to keep things running smoother than a freshly sheared sheep. When she’s not masterminding Herdy retail sales you’ll find her out in the Lakes, “relaxing” with a 47-mile hike — because who needs a day on the sofa when you can scale mountains for fun?

Favourite Herdy colour - Green 

Favourite Herdy product - Herdy hug rugs 

Favourite mountain in the Lakes - Bownfell 

Favourite song - Big Yellow taxi by counting crows 

Favourite film - Top Gun