Kevin Roberts is a global business leader, author, and former CEO of Saatchi & Saatchi, where he helped the world’s biggest brands stop following the flock and start leading it. A true creative shepherd, Kevin champions bold thinking and showed that great ideas can be turned into shear success. He’s best known for inventing “Lovemarks” - proving that brands people truly love, will always stand out from the flock. These days, Kevin continues to inspire businesses everywhere to think differently and graze beyond the expected.

Favourite Herdy colour – Grey

Favourite Herdy product – Water resistant flat-cap

Favourite mountain – Helm Crag

Favourite song – Thunder Road, Bruce Springsteen

Favourite film – Gladiator

Favourite tipple – Pepsi Max