Steve is the glue that keeps the Herdy retail flock together. Armed with a baa-rilliant eye for a sales opportunity and a natural flair for team spirit, he tackles every challenge without missing a bleat. With a fleece-full of retail know-how, he keeps things running smoother than a freshly sheared sheep.

When he’s not rounding up stock or rallying the team, Steve loves putting people through their paces as a CrossFit trainer. Whether it’s lifting spirits on the shop floor or weights on the gym floor, Steve’s always ready to raise the baa.

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Favourite Herdy colour: Orange

Favourite Herdy product: Hello Mug

Favourite mountain in the Lakes: Scafell Pike

Favourite song: Lose Yourself

Favourite film: Withnail and I